ELLIOTT FLEET IS A SOURCE OF PRIDE FOR TEXAS SIGN COMPANY
the problem that built a product
How One client's challenge became our next innovation
At Elliott Equipment Company, we pride ourselves on our commitment to listening to customers’ needs and working with them to design cranes and aerial work platforms built to suit their work.
Our E-Line models are the perfect example: By working closely with a nationwide electrical contractor, we created a new product line that suits their wide array of projects, and increases efficiency, resulting in significantly shortened project timelines.
Efficiancy Threatened
The E-Line story starts with Ray Holland, Vice President of Operations for MYR Group. MYR Group is a major electrical contractor in North America, serving the U.S. and Canada from 23 locations across the continent. The firm specializes in large transmission line construction, but in Holland’s words, “We do it all.”
In 2015, updates to an OSHA standard threatened to lengthen set-up times for firms using cranes with pin-on baskets. That included MYR Group.
According to Holland, every time one of his crews repositioned a crane, they would be required to conduct a test lift before manning the basket. That would add up to 45 minutes every time…
Multiplied across the firm’s vast fleet, the increase in set-up times was staggering.
The updated standard was well-intended, and Holland was intent on keeping his workers safe. But he wanted to stay as efficient as possible, too.
Collaboration with elliott
A mutual acquaintance connected Holland to Elliott Equipment Company. Elliott is known for their innovative designs, and the acquaintance thought MYR and Elliott should talk.
Holland made his pitch: The updated standard would significantly reduce efficiency on the job. He wanted his workers to be safe, but he also wondered if a purpose-built aerial work platform with some material handling capability could meet his firm’s needs without being subject to mandated test lifts every time the unit changed positions.
After countless conversations and brainstorms between Holland and the Elliott team, an answer emerged. The E-Line is made up of four models designed to simplify work and improve efficiency for electrical contractors. Here’s the rundown:

E120
Working Height: 121′
Working Side Reach: 80′
Two-Person Work Platform:
34″ x 72″ (rated for 600 LB)
Material Handling Capacity: 1,500 LB

E145
Working Height: 121′
Working Side Reach: 80′
Two-Person Work Platform:
34″ x 72″ (rated for 1,200 LB)
Material Handling Capacity: 1,500 LB

E160
Working Height: 121′
Working Side Reach: 80′
Two-Person Work Platform:
34″ x 72″ (rated for 1,200 LB)
Material Handling Capacity: 1,500 LB

E190
Working Height: 121′
Working Side Reach: 80′
Two-Person Work Platform:
34″ x 72″ (rated for 1,200 LB)
Material Handling Capacity: 1,500 LB
Our E-Line units are built to last, featuring rugged construction and ease of maintenance to keep them on the job for the long term.
A partnership built on performance
the right trucks for a growing sign company
Normally, the equipment used to complete a job plays the part of the unsung hero.
But those in charge at Lewis Sign Builders, Inc. think of their fleet of sign trucks as more than just tools in the toolbox. Instead, they’re a point of pride for this employee-owned business that’s served the greater Austin community for four decades.
Superior design
In today’s sign business, maneuverability and ease of setup are arguably as important for service firms as working height or winch weight ratings. Sign trucks need to be as nimble as possible, navigating parking lots or rights of way to reach a work area without disrupting traffic or customers’ businesses.
Company president John Lewis said a recent job proved that point.
“Recently, we used our M43R to get close to a building that the L60R and G85F could not approach due to their size and turning radius,” Lewis said. “We are very thankful to have the smaller truck for tight work areas such as this job.”
On that job and countless others, Lewis said Elliott sign trucks are well-designed and “definitely reduce time on the job due to ease of setup.”
Plus, Elliott machines just look sharp.
“The clean appearance of our machines is appealing not only to our employees, but our customers as well,” he said. “Our employees enjoy operating Elliott equipment and really do feel confident at work.”
Collaboration with elliott
- Three L60R HiReach models featuring 63’ working height and 56’ working side reach. Each machine has a main winch capacity of 5,900 pounds and a jib winch capacity of 500 pounds.
- One M43R HiReach that has a 48’ working height and 38’ working side reach, and features main winch and jib winch capacities of 2,000 pounds and 500 pounds.
- One G85F HiReach model, boasting a 90’ working height and 58’ working side reach. Its main winch is rated for 5,900 pounds while the jib winch is rated for 1,000 pounds.
Each machine of the Lewis Sign fleet features easy-to-use DynaSmooth controls in the work platform and can be customized with kits and attachments unique to sign and lighting jobs.

Working Height: 63′
Working Side Reach: 56′
Main Winch Capacity: 5,900 LB
Jib Winch Capacity: 500 LB

Working Height: 48′
Working Side Reach: 38′
Main Winch Capacity: 2,000 LBS
Jib Winch Capacity: 500 LB

Working Height: 90′
Working Side Reach: 58′
Main Winch Capacity: 5,900 LB
Jib Winch Capacity: 1,000 LB
All Elliott E-Line units are built to last, featuring rugged construction and ease of maintenance to keep them on the job for the long term. They’re also protected under the best warranty in the business.
service after the sale
Good design and capabilities that match the application and get the job done—that’s all you need, right?
It certainly helps, but John Lewis said the biggest factor driving his decision to switch brands and run a fleet of Elliott Equipment Company sign trucks was customer service after the sale.
At Elliott, we’re committed to providing the best buying experience possible. But it doesn’t stop there. Through our network of dealers and distributors, we maintain relationships with customers that are built on understanding their work and trying to make it easier.
Additional Benefits
MYR has enjoyed additional benefits from their E-Line investment beyond the peace of mind of having a purpose-built ANSI A92.2 aerial. The unit’s EZ Crib outriggers provide an additional 30” of vertical stroke, greatly reducing the need for manhandling heavy cribbing in off-road settings.
Workers enjoy having a hydraulic tool circuit at the platform, which increases the net platform space and capacity by not having a separate power unit in the platform.
Details like stainless steel grounding lugs built into the platform save additional time and weight. Perhaps the greatest benefit is the smoothness of Elliott’s controls, which allow for precise operation at height where the workis done.
'elliott leads the industry'
Elliott Equipment Company sets itself apart by building machines based on the evolving needs of our customers. Then, we back that up by offering superior customer service and industry-leading warranties, including a lifetime structural warranty on all HiReach machines.
Elliott’s multi-functionality, low-maintenance design and outstanding resale value give you the lowest cost of ownership in the business, maximizing your ROI and peace of mind.
“I’m a big proponent of the E-Line, and I think the world of the team at Elliott. Elliott breaks the ground. A lot of people have followed, but don’t go the distance.”
ray holland
Vice President of Operations, MYR Group
Could your firm benefit from enhanced performance and increased jobsite efficiency? Request a consultation to discuss your work and see if an E-Line model is the right fit, and find your nearest distributor here.
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