Elliott October Newsletter

TOP REASONS YOUR CUSTOMER SHOULD BUY A NEW ELLIOTT NOW

Now is the best time for your customers to buy a new Elliott machine, because it will help them:

1. DO MORE WITH LESS EQUIPMENT
   One Elliott can do the job of two or more machines (e.g. aerial lift, material handler, digger). This eliminates the need for a second truck, crew, insurance, fuel and other expenses — increasing your customers’ bottom line and making them more money, year after year. 
   
2. INCREASE PRODUCTIVITY
   Taller reach, wider side reach, greater lifting capacity, more platform tools, easier set up, better handling – These add up to getting more jobs done in a day, saving time and money. 
3. REDUCE MAINTENANCE COSTS
   Old equipment requires maintenance. Chassis break down and units need wear parts. These end of life costs can become expensive and unpredictable. New equipment is covered under warranty, significantly lowering these expenses. 
4. LOWER TAXES
   New tax laws allow your customers to write off the entire cost of a new piece of equipment immediately. What’s more, the deduction can be carried back up to five years. This reduces your customers’ current taxes and could create a refund of taxes paid at a higher rate, creating even more cash flow. 
5. ENHANCE SAFETY
   Old machines are more likely to malfunction or have issues that could put an operator at risk. A new machine will have the most up to date features to enhance operator and driver safety. 
6. LOWER RISK OF UNSCHEDULED DOWNTIME
   Murphy’s Law says that whatever can go wrong, will go wrong, at the worst possible time. Like when your customers have a tight deadline for an important client. New equipment significantly reduces this risk. 
7. IMPROVE COMPANY IMAGE
   Your customers’ equipment is like a rolling advertisement, projecting an image of their company to the world. Over time, even the best cared for equipment begins to look old and worn. A new machine reflects positively on their business, bringing new opportunities and new customers. 
8. IMPROVE WORKER MORALE
   Nothing tells workers you care about them more than investing in equipment to help them work safely and efficiently. New Elliott machines help  your customers improve morale, retain their best talent and attract potential new members.
9. LOWER INTEREST RATES
   Interest rates are currently the lowest in our lifetime. This can help your customers save hundreds of dollars per month in financing costs that fall right to their bottom line.
10. BEAT COMPETITION
    Your customers’ competition may be nursing along an older machine, thinking they are saving money. In reality, they’re missing out on opportunities to get ahead. Victory favors the bold. Now is the time to act. Movers in this environment will be the winners in the long run.